Following her passion for travel, Ms. Phoenix embarked on numerous trips around the world. Initially, she followed the usual tourist routes but soon felt something was missing.

After visiting a few places traditionally, Ms. Phoenix decided to create her own unique travel experiences. She aimed to discover the true essence of each location, exploring beyond typical tourist spots and engaging in activities that matched her interests, such as arts, culture, wellness, and education.

Recognizing a need for personalized travel experiences, Ms. Phoenix founded Youte. Youte’s mission is to offer unique journeys that go beyond traditional sightseeing. The company focuses on immersing travellers in local culture, encouraging them to explore new experiences, and facilitating self-discovery. Through these personalized experiences, Youte aims to inspire meaningful transformations in travellers, redefining how people experience the world, where every journey is a path to authentic discovery.